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Improving
implementation control and success and enabling existing customers to
proactively improve how your software supports their business is the
result of this SoftSelect offering.
There
may not be a more challenging event in business today than the effort to
fully and productively use complex enterprise/business software.
Far too often, businesses have unpleasant memories of previous
implementations and virtually all firms have substantial untapped
potential in systems for which they have already invested. SoftSelect
addresses the major root causes of initial implementation chaos
and inability to optimize. Major root causes are:
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Difficulties
for the vendor and client implementation team to tightly work together
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The
customer team is not empowered to conduct deep readiness improvement
work that they must conduct themselves
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Implementation
management does not have the tools, systems and controls to tightly
monitor projects and proactively detect obstacles to progress before
they become problems
SoftSelect's
enterprise software project data and change
management application and related
methodology offer a new level of control for implementations and ongoing
optimization. This is translated in the sales process as a message about
lower risk to achieve more—and to do so faster with less strain. If
decision makers grasp this, it is a significant influencer in the purchase
decision. Those that move to optimization (new or existing customers)
will achieve more, and readily understand the value of upgrades and
related services.
Benefits
for Software Vendors
The
following are proposed benefits to software vendors (organized by major
departmental functions):
Sales
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In
sales to new prospects, the sales team can leverage the aspects of
this offering that lower implementation risk and enable more to be
achieved—after all; companies are buying solutions to problems, or
in other words good business software fully implemented
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Standard
procedures and tools enable customers to take on a larger role in
implementation—which can be an attractive element in the sales
process as it can lower implementation costs
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Over
time, leverage the actual results of more successful existing
customers in the acquisition of new customers
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Increased
"follow-on" opportunities and sales with existing customers:
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Increased
user licenses and/or transactional fees as the customer uses more
of your software’s capability by more people to control their
business needs
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Software
upgrades, if purposeful, are more easily justified and
sold—visibility of outstanding customer needs is clearly shown
in the planning and management application enabling easy alignment
with capabilities of enhancements
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Upgrades
could be sold based on what new functions are useful to a specific
company. Reporting in the planning and management application can
quickly isolate this subset of all available new functions.
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More
easily detect the legitimacy of using third party vendor’s
solutions to solve problems or requirement objectives—resulting
in a solution and satisfied customer
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Provides
less risk for software vendors using pricing models that are based on
customers increasingly using systems
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More
easily sell direct support services and decrease dependence on
non-company implementation resources
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Tighter
collaboration with professional services sales or lowers barriers to
having one sales function
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The
certified requirements profile of your software product (created and
used in implementations and optimizations) can be used in the sales
process to improve the accuracy of what sales represents to prospects
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Existing
customer data about outstanding requirements and the ability to test
new functionality/capabilities can highlight trends and be used to
enhance marketing and sales programs
Channel
Management
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The
implementation and optimization framework and methods increases the
speed to train new business partners and more tightly monitor their
progress and problems
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The
projected increased business is attractive to current and prospective
distribution channels
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No
investment is required to adapt these tools/methods except potentially
for training
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The
certified requirements profile of your software product (created and
used in implementations and optimizations) can be used in the sales
process to improve the accuracy of what channel sales represents to
prospects
Professional
Services Organization (PSO)
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Complement
normal implementation/optimization strategies—tucks in underneath to
provide a frame work for:
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Fees
to use SoftSelect's planning and management framework and methods are
paid by customers—PSO functions only pay for training and setup of
original implementation/optimization plan
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Industry
vertical plans can be tuned and further accelerate implementation and
optimization work
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The
implementation and optimization framework and methods increases the
speed to train implementation personnel and more tightly monitor their
progress and problems
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The
implementation and optimization framework and process facilitates the
setting of a concrete plan with clear responsibilities for all
involved (including executives)—those not following through are
easily identified
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In
the implementation planning process the framework and process
identifies unrealistic customer expectations set in sales process
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The
implementation/optimization audit process tracks business readiness
confidence and highlights broader or systemic problems that will
hinder progress with the new enterprise/business application and that
may be beyond the implementation team’s skill to resolve
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The
implementation/optimization audit clearly highlights a company’s
readiness to utilize each software feature. When problems occur, the
classic face-saving reaction to blame the software or implementers is
greatly reduced.
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Improve
the readiness of other enterprise/business systems with which your
package must interface-enabling the customer to achieve better results
earlier
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Scope
creep is reduced as it is a clear process step to add or change
requirement objectives in a particular phase of implementation or
optimization
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The
planning and management framework and methods enable improved
flexibility in usage of implementation personnel resources. More
remote work and management oversight can be achieved
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There
is less stress on the implementation/optimization team—both for
contractors and inside company members
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Enables
"tighter" quoting of services as PSO can compare
"apples to apples" functionality, complexity, etc as the
database grows
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The
optimization objective causes ongoing reasons for your sales function
to keep in touch with customers
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Over
time, negative trends can be noticed early. For example, users go back
to an old way of conducting work outside of the software or new
employees are not trained well and either make mistakes or don't use
existing enterprise/business software as prior employees.
Product
Management
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Results
of optimization can be useful for influencing software enhancements or
new strategic relationships with other software vendors/service
providers
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Common
"Gaps" across industry vertical are highlighted by easily
produced reports from planning and management application
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Easily
test new requirements/capabilities with existing customers using the
planning and management application
Miscellaneous
Functions (Finance/Accounting/Legal)
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The
total strength of the planning and management framework will lower the
incident rate of unhappy customers and the negative energy expended by
management and other team members to rectify these situations
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Contacts
can be written that tie to structure and realities of the planning and
management framework's ability to manage discrete objectives, groups
of objectives, and obstacles holding them back. The practice of
capriciously blaming software vendors is greatly reduced as the true
fault is much more visible.
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Data
from the planning and management application may be used to settle
disputes concerning promised vs. delivered functionality or service
delivery
Process
to Successfully Adapt SoftSelect Tools and Methods
Software
vendors that approve the use of SoftSelect tools and methods will have a
custom adaptation process designed so the benefits presented earlier may
accrue as soon as possible. This adaptation process for this SoftSelect
program is generally comprised of:
Assign
Program Management: Assign
a vendor manager and SoftSelect manager that will lead and oversee this
initiative and maintain momentum.
Establish
Program Set-Up Fee: This
fee is to cover SoftSelect’s costs to perform the program set-up
activities, which include training, customization/branding of SoftSelect
planning and management application, software product certification, and
other initial program management. Intellectual property fees to use
SoftSelect tools and methods are earned on jobs and paid by your
customers.
Coordination
With Professional Services: SoftSelect
tools and related methods significantly provide structure to manage
customer details and enable the implementation/optimization team to work
together more effectively. Most elements of your current implementation
plans will be maintained and SoftSelect items tuck in underneath as a
framework. Notwithstanding this default synergy there is some effort
involved in blending the two processes. As needed, standard SoftSelect
written methodology instructions are modified to reflect the 'Blending'
and to be available for the next major step of education and training.
Provide
Education and Training: When
your entire team reaches a threshold of understanding on this new
implementation/optimization process and how they benefit then program
momentum is much more likely to be self-sustaining. The following
education/training outline is presented in the context of the 'Blending'
work with professional services (previous step) and endeavors to reach
this threshold:
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Executive
education on the top-level benefits for new and existing customers and
how they can support the adaptation of these tools and methods. With
any mission in which changes to process execution will occur, this
executive support is always important.
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Sales
teams are educated on the basics of SoftSelect’s
implementation/optimization process and the details of why executive
decision makers are attracted to the risk reduction attributes of this
process. Sales metrics
are discussed so the results of this new program can be more easily
measured.
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Professional
services (including channel partners) are trained on the details of
the new 'Blended' implementation and optimization process. PSO
management is trained on how to quickly and effectively monitor jobs
using reporting available in the planning and management application.
The training is comprised of remote (and regularly available)
phone/web-based training and an advanced course at a location that you
specify (including resellers conferences). All training is backed up
with detailed documentation on how this program can be utilized to the
vendor's best advantage. The program manager from your firm should
also become a methodology expert to more effectively support the
proper use of this process.
Customize
Softselect Tools And Methods: Based
on your implementation/optimization processes today and other factors,
adjustments to the standard SoftSelect tools and methods may be in order.
Additionally a functional requirement plan needs to be tuned to properly
model the full capabilities of your software (certification process) to
speed the customer-specific implementation/optimization audit process.
This tuned functional capability list can be altered to create industry
specific plans. Finally all elements of the SoftSelect
implementation/optimization offering can be customized to blend with your
brand and image.
Develop
Sales And Marketing Plan: When
decision makers emotionally connect with the risk reduction attributes of
your new implementation/optimization offering more sales will be made and
better results achieved. We want your sales and marketing team to be
absolutely clear about this value proposition so they can rapidly use this
knowledge productively. Your marketing materials and other general
awareness building programs should make these new attributes clear and
your team can quickly leverage marketing and sales resources SoftSelect
has developed. SoftSelect per-job intellectual property fees are set at a
level that they do not burden new deals. Further, these fees can be marked
up by your sales team as an additional revenue source for the company and
mechanism to motivate sales personnel to embrace this change. One of the
first proposed sales campaigns is to reach out to your existing customers
and educate them on the value of optimizing existing software.
Ongoing
Program Management And Training:
As with any complex initiative, it takes careful management and
attention to maintain momentum and manage change. The program managers
mentioned in the first step will be highly involved in this ongoing
management activity. Specifically the managers will:
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Work
with professional services management to monitor overall health of the
program—this is significantly achieved by reviewing standard reports
available in the project planning and management application
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Identify
need for, and deliver training to new and existing personnel
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Tune
the requirement capability profile as your team enhances your offering
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Work
with product management on techniques to test new features and
capabilities to customers
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Deliver
program performance metrics to management
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Introducing
new features of SoftSelect’s implementation/optimization management
process—since this is our focus we will be tuning and evolving the
details of this program to increase its effectiveness and in turn
provide further market advantage for vendors who use this process
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